Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself. “I don’t need to learn copywriting,...

   When it comes to design resources, textures and patterns are among some of the most popular tools on offer. And while we may never be able to get a single, definitive answer from the community as to why this is, one can surmise that their popularity is probably due to their extreme usefulness. Their ability to add such richness and depth to otherwise flat website designs with ease, may also factor into that equation. In fact, one need only look around the web to find some stunning examples of these elements being deployed with fantastic results. Or one can look at...

   For those of us in the business of designing the web, one area of resources that always prove invaluable to have in our design arsenals is tutorials. Learning how other web designers have crafted their designs, and which tools they always rely on can always help to guide us as we are either developing or honing our own skills. So we search the web for useful tutorials. Well today we have done the searching for you. Given that Photoshop is one of the most powerful and popular graphics programs for web design related projects, we decided to turn our focus in that...

   As with designer’s, musician’s websites are often some of the most creative, and for good reason. The website designs of musicians should ideally epitomize their sound in a visual medium. It should capture their brand in an online presence. This is a subtle art, which not all musician’s websites master. However, when done effectively you can almost feel the artist’s music flowing through the web page. Often subtle visual details can evoke their music, whether it be a soft pastel gradient, or shocking/emotive background photo. Today we look...

    In this article, we’ll explore a scoring system for rating and comparing websites, we’ll visualize those ratings using infographics, and we’ll see what data and structure this method provides for reviewing websites. How To Tell Whether A Website Is Junk We are all reviewers. We review many websites every day without even realizing it. In fact, many of us are experts at it. We don’t realize it because the whole process occurs in moments. That’s how it is....

    Whatever type of website you operate, its success will probably hinge on your interaction with your audience. If executed well, one of the most effective tools can be a simple email. WordPress users are in luck, since WordPress already has easy-to-use and extendable functions to give you a lot of power and flexibility in handling your website’s emails. In order to create our own system, we will be doing four things. First, we will create a nice email template to...

   Anyone who has had their website hacked or inadvertently changed something they shouldn’t have on their websites database, will know the importance of backing up your live websites on a regular basis. The steps involved in backing up and restoring a WordPress database using PHPMyAdmin is no different from any other MySQL powered website. There are alternatives to manually backing up and restoring your database in this way. In this article we will be showing you how you can backup and restore your WordPress database using the built-in import and export tool,...

   One of the most important tasks for any online business is the thorough analysis of their traffic. It helps them understand why they have or hadn’t had success within a given period and helps them plan for the future. It’s not just a matter of counting how many page impressions or unique visitors your business has had in the last month (though these are important metrics). Web Analytics, as it is known, is the measurement and analysis of every factor that contributes to your websites success. It allows you to track your visitor activity and show where...